Description:

Feeling overwhelmed by scattered marketing efforts? Tired of throwing time and money at campaigns that don’t deliver?

“Blueprint to Brilliance” is your step-by-step master class for building a smart, sustainable marketing strategy that works—whether you're a solo entrepreneur, small business owner, or startup leader.

Led by Senior Marketing Manager Danika Parris, this course empowers you to clarify your goals, define your audience, craft your messaging, and choose the right channels. You’ll walk away with a complete marketing plan and the confidence to execute it with impact.

Key Highlights:

• Learn how to set clear and actionable SMART business goals
• Create an ideal customer profile using guided templates
• Develop a powerful brand value proposition
• Map your go-to-market (GTM) strategy
• Choose the best digital and traditional channels for your business
• Build a simple, efficient marketing budget
• Finalize your personalized 1-page strategy blueprint

What you will learn:

• How to align your marketing with your business objectives
• Ways to identify, understand, and speak to your target audience
• How to communicate your brand’s value clearly and consistently
• How to create a go-to-market plan that feels focused, not frantic
• Budgeting basics that help you maximize impact and drive conversions without overspending